Mobile-First Indexing Is Officially Announced By Google
Google has officially announced its mobile-first indexing rollout for the first time.
Mobile-first indexing definitely began prior to the announcement made today. This is simply the first real acknowledgment from Google of the process directly from its own channels. Google representatives have stated previously that a large number of websites have been migrated over to mobile-first indexing already.
Confirming what had been known, Google has once again said it is only migrating websites that follow mobile-first indexing best practices. Websites that use dynamic serving or responsive web design are the sites that are best suited for Google’s mobile-first indexing. When websites have non-AMP and AMP content versions, Google prefers to index non-AMP page mobile versions.
What is Mobile-First Indexing?
As part of Google’s efforts to provide its searchers with the best experience across every device, mobile-first indexing refers to the process where the Googlebot will crawl and index only a page’s mobile version.
Since more searches are now conducted from mobile devices rather than on desktop browsers, it provides Google with a way of ensuring that a majority of its users can find content that is optimized for their screen size. If a website doesn’t have a mobile-friendly version of its site then the site will still be crawled and index by Google as is.
To clarify matters, there isn’t a different mobile-first index separate from Google’s main index. All of the content will still reside in the game index. However, Google will use the mobile versions now when they are available.
Will Not Affect Rankings
Google is assuring website owners that its mobile-first indexing won’t impact rankings. It is just a change in the way that Google gathers content for its index. So, in other words, a website that is migrated over to mobile-first indexing won’t have an advantage over a website that hasn’t been migrated yet.
However, in general, mobile-friendly content will rank higher within the search results whenever a user is using a mobile device to conduct searches. This measure has been in effect since 2015.
Website Owners Are Being Notified By Google
Websites that have been migrated over to mobile-first indexing are receiving notifications in the Search Console. Also, site owners may expect to see crawl rates increase significantly via the Smartphone Googlebot.